This
program is designed to be the ultimate safe guard if your
child is ever missing. John Walsh says, "DNA is the
fingerprint of the new millennium. Most fingerprints and
footprints taken at events by untrained individuals are
not useful in an investigation. DNA is the preferred aid
in an investigation by the FBI. It allows law enforcement
to track a child from hair, saliva and skin samples. No
database is created. The only record of this visit goes
home with the parent for safe keeping. If the child is ever
missing, the sample would be given to law enforcement."
John Walsh's LifePrint America will be offering this program
in all-50 states and Canada.
How Do We Sign Up?
You can become a host of the John Walsh's DNA LifePrint
Child Safety Program by contacting the National Center for
Child Safety and Awareness (NCCSA), an authorized vendor
for this event. Call 1-916-348-3405
for more information. You must be the first in your market
to fax in your commitment form.
What Happens Next?
You will be contacted by a National Center for Child
Safety and Awareness Program Coordinator. They will inform
you if you were first to lock your market. The coordinator
will then establish a line of communication with your contact
and send you the sponsor checklist. This checklist outlines
the steps to a successful event and has helpful hints from
past sponsors of our child safety events. These tips can
and have netted extra sales and community reaction to your
efforts.
How Do We Get Free Press?
All media outlets are interested in what John Walsh
is doing. As this is the only endorsement John has ever
given, it will draw huge positive attention. DNA is also
a hot topic. The National Center for Child Safety and Awareness
works very close with Community Concepts, one of the top
companies in the country at press relations and media impact.
Community Concepts President, Mark Bott has hosted and sat
on the panel of over 100 town meetings on child safety in
46 states and is recognized as one of the top child safety
experts in the country. Our media savvy and contacts will
help you get additional exposure for your event.
What
Does the DNA LifePrint Program Include?
• Endorsement
by John Walsh.
• Use
of Mr. Walsh's picture, TV PSA, Radio PSA and endorsement
statement prior to and during your
event
• Letter
from Mr. Walsh to your schools urging them to hand out a
parent notice.
• Press
releases and press follow up.
• Ideas
packet and event checklist.
For
more information on the DNA LifePrint Child Safety Program,
please call the National Center for Child Safety and Awareness
at 1-916-348-3405.
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